Brand Against the Machine
How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
John Michael Morgan
26 €
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers.
Publisher: John Wiley & Sons Inc
Binding: Hardback
Publication date: 16 Dec 2011
Dimensions: 235 x 159 x 21 mm
ISBN: 9781118103524
