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Book cover of Content Is King

Content Is King

The Complete Guide to Writing Web Content That Sells

Laura Briggs

27

Your brand is unique. Your website content should be, too.

Many businesses believe they know what sets their brand apart from the competition, only to discover they aren’t connecting with their audience. With Content is King as your guide, you’ll uncover your accurate Unique Value Proposition, so you can reach the customer-base that’s been searching for you. Learn to craft quality, authentic content that converts window-shoppers into returning customers.

In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook.

Discover how to:

  • Build your content marketing strategy from scratch
  • Define your Unique Value Proposition and tell your own story
  • Navigate Search Engine Optimization and direct high-volume traffic to your platform
  • Discern your buyer’s journey to customize and enhance your patron’s experience

Take your content to new heights with top-grade editorial, today!

Publisher: Entrepreneur Press
Binding: Paperback
Publication date: 25 May 2023
Dimensions: 152 x 228 x 12 mm
ISBN: 9781642011173