Crossing the Chasm
Marketing and Selling Technology Products to Mainstream Customers
Geoffrey A. Moore
25 €
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
Publisher: John Wiley and Sons Ltd
Binding: Paperback
Publication date: 01 Aug 1998
Dimensions: 235 x 136 x 13 mm
ISBN: 9781841120638
