Experiential Marketing
Secrets, Strategies, and Success Stories from the World's Greatest Brands
Dan Hanover
Kerry Smith
31 €
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.
Publisher: John Wiley & Sons Inc
Binding: Hardback
Publication date: 17 Jun 2016
Dimensions: 236 x 162 x 21 mm
ISBN: 9781119145875
