57 €
What made IBM so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises? James W. Cortada—a business historian who worked at IBM for many years—pinpoints the crucial role of corporate culture.
Publisher: Columbia University Press
Binding: Hardback
Publication date: 31 Oct 2023
Dimensions: 165 x 246 x 39 mm
ISBN: 9780231213004
