Marketing 3.0
From Products to Customers to the Human Spirit
Hermawan Kartajaya
Philip Kotler
Iwan Setiawan
28 €
Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
Publisher: John Wiley & Sons Inc
Binding: Hardback
Publication date: 25 May 2010
Dimensions: 238 x 160 x 20 mm
ISBN: 9780470598825
