Positioning: The Battle for Your Mind, 20th Anniversary Edition
Al Ries
Jack Trout
29 €
This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done.
Publisher: McGraw-Hill Education - Europe
Binding: Hardback
Publication date: 16 Dec 2000
Dimensions: 212 x 195 x 26 mm
ISBN: 9780071359160
