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Book cover of Storynomics

Storynomics

Story Driven Marketing in the Post-Advertising World

Robert Mckee
Thomas Gerace

30
Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success
Publisher: Methuen Publishing Ltd
Binding: Hardback
Publication date: 17 May 2018
Dimensions: 218 x 144 x 26 mm
ISBN: 9780413778000