88 €
The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
Publisher: John Wiley & Sons Inc
Binding: Paperback
Publication date: 26 Mar 2010
Dimensions: 244 x 169 x 16 mm
ISBN: 9780470689752
