Value Proposition Design
How to Create Products and Services Customers Want
Alan Smith
Yves Pigneur
Gregory Bernarda
Alexander Osterwalder
37 €
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can t resist Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy.
Publisher: John Wiley & Sons Inc
Binding: Paperback
Publication date: 30 Oct 2014
Dimensions: 241 x 190 x 16 mm
ISBN: 9781118968055
